Prime Big Deal Days UK 2026: What to Expect

Prime Big Deal Days is Amazon's autumn sale event, separate from its summer Prime Day and from Black Friday later in the year. Here's when it runs and how to shop it properly across PC hardware and tech.

When is Prime Big Deal Days 2026?

Amazon has confirmed the dates. In its announcement, Amazon says Prime Big Deal Days 2026 runs on 6 and 7 October, and that Prime members in 22 countries, including the United Kingdom, can shop it. The same announcement notes that dates may vary per country, so check Amazon's UK site for the exact start and end times.

How to shop Prime Big Deal Days properly

• Remember it's a Prime-exclusive event. Most of the headline deals require an active Amazon Prime membership to actually claim, so factor that into whether the saving is worth it if you don't already subscribe.
• Check the price history, not just the "was" price on the listing. Amazon's own reference price isn't always the item's real recent selling price, so check what the item has actually sold for recently before you treat a deal as a genuine cut.
• Expect PC components and gaming hardware to be a smaller focus than Black Friday. Prime Big Deal Days tends to lean towards Amazon's own devices and general electronics, with PC hardware deals present but less concentrated than in late November.
• Treat it as a preview, not the main event, if you're specifically after graphics cards, laptops or gaming PCs. Black Friday, on 27 November 2026, is typically the stronger window for that category.

For our current recommendations across categories, see our best graphics cards, best laptops and best monitors UK guides, or browse today's live deals.